BRAND MANAGEMENT
BRAND MANAGEMENT
REEBOK (ADIDAS GROUP)
Brand Management for Reebok Global Accessories.
Involvement from the rudimentary process of product creation till the final communication of the finished product :
Generating consumer facing story telling and structuring seasonal campaigns for Global Accessories. Thereafter, making sure every product of Reebok Accessories and the motive/message behind these products are communicated to the consumer through every platform of digital media and communication such as Social Media, Ecommerce, Reebok Blog, Reebok Events, Reebok Assets etc. (Role: Brand Manager for Global Accessories)
Click here to see some of my favorite campaigns at Reebok and their performance
ART DIRECTION
TWO ODD
Creative Director for Two Odd.
Two Odd is an online content directory, documenting the creative now. A hybrid between an interactive webzine and a creative agency, the aim is to create and communicate all things related to varied creative industries by pushing the boundaries of design & art.
Two odd is made of Sabah Sheikh and Akshita Garud. (Role: Creative director)
INSTALLATION
LI.DIA
Final Installation of Masters of Fashion Communication for Polimoda International Institute of Fashion Design and Business.
The installation was a representation of a futuristic perfume brand with a dualistic representation. (Role: Art Director, Stylist and Creator)
EDITORIAL
ÜBER MEDIA AND THE CLONE ARMY.
First semester finals of Masters of Fashion Communication for Polimoda International Institute of Fashion Design and Business.
The concept was a representation of how the lack of individuality has become one of the most common factors amongst the fashion conscious masses. (Role: Art Director, Stylist)
Editorial shoot for Indian Bespoke and Pret Menswear Brand
Seasonal Editorial Shoot for the collection.
(Role: Art Director, Packaging - Concept and Design)
Editorial shoot for Italian Fashion website Iconoclast Daily.
The continous need for older women to look younger and younger women to look older.
(Role: Art Director, Stylist, Photographer)
PHOTOGRAPHY
CHROMAT PARTY AT NEW YORK FASHION WEEK FOR NOT JUST A LABEL.
Chromat AW2015 for UK based NOT JUST A LABEL
(Role: Photographer)
STREET STYLE NEW YORK FASHION WEEK FOR ICONOCLAST DAILY.
Street style photography at NYFW AW2015.
(Role: Photographer)
MISSONI AT MILAN FASHION WEEK FOR ICONOCLAST DAILY.
MISSONI SS2015 for Italian based Iconoclast Daily.
(Role: Photographer)
TRAVEL PHOTOGRAPHY
Ikea dumping ground
Brooklyn, New York
Clicked by my Iphone 5S
Venice Beach
Los Angeles, America
Clicked by my Iphone 5S
Columbus Circle
Manhattan, New York
Clicked by my Iphone 5S
Gothic Quarter
Barcelona, Spain
Clicked by my Iphone 6
Old Town
Seville, Spain
Clicked by my Iphone 6
Downtown CBD
Sydney, Australia
Clicked by my Iphone 6
Dam Square
Amsterdam, Netherlands
Clicked by my Iphone 5S
Times Square
Manhattan, New York
Clicked by my Iphone 5S
DUMBO
Brooklyn, New York
Clicked by my Iphone 5S
Manorala
Cinque Terre, Italy
Clicked by my Iphone 6
Old Town City Center
Valencia, Spain
Clicked by my Iphone 6
Piazza Navona
Rome, Italy
Clicked by my Iphone 6
Palacio da Bolsa
Porto, Portugal
Clicked by my Iphone 6
Tibidabo
Barcelona, Spain
Clicked by my Iphone 6
ILLUSTRATIONS
ICONOCLAST DAILY
Breaking norms of Conventional Beauty
(Role: Concept developer, Illustrator and Writer)
ICONOCLAST DAILY
The neither nor gender
From open acceptance to the fringes of the society, the story of the third sex in India: Hijrah.
(Role: Concept developer, Illustrator and Writer)
ICONOCLAST DAILY
The front Row of Fashion Dictators
One definite undying source for trends is the celebrity culture. Fashion icons and significant people from the industry have always been an integral part when it comes to the inculcation of new styles.
(Role: Concept developer, Illustrator and Writer)
ICONOCLAST DAILY
I don't need fashion weeks; all I need is one subway ride
(Role: Concept developer, Illustrator and Writer)